Sphinx by oriental Weavers recently released their 'Options Collection,' a line of tufted rugs and carpets. Added decorative value from one side of a carpet to the other provides further design flexibility.
We were unable to find specifics as to how these rugs are made, which to some degree is probably closely guarded for the time being. In the past, we've made our sentiments about tufted rugs very clear. However, any advancement which could potentially increase the long-term decorative value and of tufted rugs (such as reversibility), is something we do support. Kudos to Sphinx for creativity.
Perhaps under a bit more scrutiny are the more 'racy' ad campaigns released by the company, created by Art Director Jim Kooi seen on their facebook page images. Two we spotted include trade ads for Majesty II ('take a walk on the wild side') and Kensington ('Breathtakingly beautiful carpet'), an Axminster carpet.